Desiring growth and success, both small and big businesses seek all kinds of strategies to help achieve their goals. This desire, alongside an abundance of opportunities online, has led many brands and marketers down the Digital Marketing path.
The reliance on digital marketing comes as no surprise as it has been tremendously instrumental in turning the fate of brands and businesses around for good.
While there is no doubt about the power of digital marketing, the eagerness with which many businesses approach it leaves plenty of room for errors. And a faulty digital marketing campaign is as bad or even worse than no marketing campaign.
Whatever your business goals, it will do you a world of good to apply strategy and expertise in your use of digital marketing. Failure to do so will result in wasting time and resources on practices that can hurt your business.
At R3volution AD Services, we are passionate about helping businesses succeed. So, today, we bring you information on some of the top digital marketing mistakes to avoid in your quest for success.
SUBPAR WEBSITE DESIGN
Even the most sophisticated digital marketing campaign will yield little to no good if your Website Design sucks. Simple as that. It is not rocket science.
Your website is your online territory. It is supposed to showcase everything that makes having access to your brand/territory a great idea.
If every element of your website, including layout and content, is not compelling in a way that highlights your strengths and unique value propositions, prospects won’t trust your business. And without trust, no one will spend a dime on your products or services. Except, of course, they are happy throwing money away. Now, would you bet on the one thing anyone hardly enjoys doing?
Note that a great website goes beyond fancy graphics. More importantly, it is user-friendly, easy to navigate, responsive, functional, mobile-friendly, and optimized for SEO. Did you know that an unresponsive website takes the number one spot for why visitors exit a website?
In summary, a professional website design can do wonders for your business, but a poorly designed one spell doom. So, as a business owner, do yourself a favor and avoid poorly designed websites.
TRACKING IRRELEVANT METRICS
Too many businesses today are guilty of tracking metrics that don’t matter. On the surface, this obsession with tracking metrics is somewhat understandable due to the numerous analytics tools available to business owners and marketing experts. But on a deeper level, it is clear that tracking every metric presented to you can be a colossal waste of time.
Wait, are we implying that you don’t track metrics? Of course not! Instead, we want you to separate metrics that matter from those that don’t.
For example, tracking social media following can be tempting. But in reality, the number of followers you gain across social media is not always a reliable measure of success. It is sometimes misleading. Imagine putting all your resources into increasing your follower count and, in the end, gaining followers that don’t interact with your brand. All your efforts would have gone into boosting a metric that has no direct impact on engagement, conversion, revenue generation, and overall brand growth.
When it comes to tracking relevant metrics, a master hack is to focus on those that directly impact lead conversion. You can learn more about relevant digital marketing metrics here.
NOT KNOWING YOUR AUDIENCE
One common mistake many businesses make is not identifying their target audience before implementing a marketing campaign. Some even take the route of trying to reach everyone with their marketing efforts.
The truth is that failing to identify your target audience before implementing a marketing campaign is as wasteful as it can be ineffective. And that is because your product/service offerings are not for everyone.
Here is some perspective for you:
If you sell stethoscopes, it makes sense to direct your marketing campaigns toward hospitals, not farmers. If you fail to identify hospitals as your ideal customers and try to sell your stethoscopes to everyone, your campaign efforts will lack efficiency and return poor results.
While a broad-reach marketing campaign is not all bad, identifying consumers who are most likely to use your services or products yields better marketing results and saves you time and money.
UNDERMINING THE IMPACT OF BLOGS
Not having a blog on your site is a mistake. It is a mistake that deprives you of substantial benefits like online traffic and consumer trust.
As a business, it is vital to position yourself as an authority in your industry. And a perfect way to do that involves having a blog section on your site where you share helpful and accessible industry-specific information in the form of blog posts for consumer benefit.
Do you remember the saying that knowledge is power? In this case, knowledge represents your blog, and its power is the pull it exerts on visitors coming to your site for the information you have.
Alongside boosting online traffic, each new blog post is a new web page for Google to index. With more Google-indexed pages, your website will appear more in Google search results.
Do you now see how not having a blog is a mistake?
NOT USING SOCIAL MEDIA
It is borderline incomprehensible that so many brands and business owners still downplay the importance of social media. For that reason alone, we feel obliged to tell you this: ignoring social media in the present-day world is a marketing disaster. Let us tell you why.
Social media offers brands an easy means to reach potential customers on whatever digital channels they spend time on. Both big and small brands can engage prospects in interesting topics, share information about exclusive offers, and even gather insightful data about consumer behavior.
With the many capabilities granted by social media, businesses can optimize their marketing strategy and improve product/service delivery to have a better shot at success.
Social media platforms like Tiktok and Instagram have billions of active users. So, there is a good chance the majority of your prospects are on social media.
When you fail to use social media for marketing, you automatically miss out on an advantage that can set up your brand or business for immediate and long-term success.
Digital marketing is a broad term that encompasses numerous effective marketing practices. And every marketing strategy is unique in application and benefits. Still, more often than not, you need a combination of marketing strategies functioning as a unit to deliver your goal(s).
Whatever you do in your use of digital marketing to reach your goals or scale your business, always seek expert help. Yes, digital marketing works. But, on your own, it is easy to get it all wrong, causing your business more harm than good – albeit unintentionally.
A first-rate digital marketing agency like R3volution AD Services can help ensure you do not take the wrong turns in your digital marketing journey. So, save precious time and energy, and leave the experts to transform your business.
Wait, there are more
Dear reader, thank you for reaching this point. If you have any questions or thoughts to share, write them away in the comments section.