The need for marketing was born right after humans learned how to trade. And trade as an activity has been on a steady rise, creating competition and pushing us to devise creative ways (marketing) of exchanging value.
For so long, we spent all our creativity on winning the trade competition in the physical world. But today, the competition happens in a new world – a new dimension, if you will. This new world is known as the Internet. And it has birthed a new form of marketing known as Digital Marketing.
Digital marketing is a form of marketing that sells services and products by using digital tools and channels to reach more customers. It is so influential today because more and more people spend endless hours on the internet/digital platforms.
Leading brands and businesses are always on the lookout for fresh digital marketing trends in 2023, aiming to maintain a competitive edge. As things stand, it is advisable to do the same if you want to be successful in today’s highly competitive market.
We’ve compiled a list of some of the most significant digital marketing trends in 2023 to watch for in the latter part of the year, presented in this article, to aid you in your pursuit of business success. Without further ado, let us get right into it.
PROGRESSIVE WEB APPS AND CONSUMER ENGAGEMENT
Progressive Web Apps (PWAs) are sites similar to mobile apps in functionality and appearance. They are the new rave in mobile marketing and brand messaging.
Progressive Web Apps provide brands with channels that facilitate more user-friendly brand-to-consumer interactions. For brands, this spells an easy way to connect with consumers. And for consumers, it eliminates the burden of mobile app installation and non-stop website visits to get updates from their favorite brands.
Why is this a good thing? Consumers get an increased sense of awareness from using your PWA. That leaves you an excellent opportunity to build brand awareness by staying in touch with consumers who can now easily enable post notifications and pin icons on their screens.
OMNICHANNEL MARKETING TO THE RESCUE
There are several digital platforms available to consumers. And every consumer is unique in the specific digital platform(s) they use. So, a crucial part of creating an effective marketing campaign involves figuring out which digital media your prospects spend time on.
It is vital to note that there is no guarantee you will reach all your prospects via one digital channel. If your target audience consists of 1000 people, with 500 of them on Tiktok and the other 500 on Twitter, implementing a channel-specific Marketing Campaign will result in missing out on reaching 50% of your target audience. Well, how about connecting with them on those separate channels? The problem with doing that is losing consistency in your messaging or branding campaign. Here is where omnichannel marketing saves you.
Omnichannel marketing allows you to connect with all your prospects and existing customers, regardless of their specific digital media, without losing consistency in your branding. With this type of marketing, you can create a single seamless experience for your prospects and customers.
PERSONALIZED MARKETING MAKES THE DIFFERENCE
Personalized or one-to-one marketing is a strategy that utilizes information and data analytics in delivering user-specific content to recipients. Its goal is to improve campaign results by striking a genuine connection with every prospect.
Gone are the days of one-for-all marketing campaigns. Getting ahead of the competition in 2023 and beyond requires creating user-specific marketing campaigns that resonate with users.
Top brands all over the globe are already using this strategy to boost their performance metrics. And 7 out of 10 brands that utilize personalized marketing tactics record a 200% return on investments. You, too, can leverage this trend to set your brand apart in the present-day overcrowded marketing landscape.
USER-GENERATED CONTENT (UGC) IS THE NEW MARKETING POWERHOUSE
The meteoric rise of social media has ensured that UGC plays a significant role in compelling consumers. People are empowered, more than in any period in history, to leave honest feedback about brands or products, and services. The implication here is consumers have become marketers who carry so much influence.
Nowadays, the power of UGC is so impactful that product pages with user-generated content see an over 60% conversion increase.
You must not ignore UGC in the remainder of 2023 if you want to get your brand to the top.
INFLUENCER MARKETING IS ON A STEADY RISE
Influencer marketing is a formidable marketing approach that involves collaborations between brands and individuals or agencies known as influencers. Thousands of brands have used influencer marketing to drive growth in recent times.
Influencers are individuals or agencies who can set trends in specific niches. They usually have thousands to millions of online followers who trust their recommendations.
Brands, more than ever before, rely on the widespread influence of influencers to reach more consumers.
As an industry, influencer marketing has grown by $12 billion in the last six years. Based on studies and present market trends, the industry will hit a staggering $16.4 billion in 2023!
ARE YOU READY TO GET AHEAD?
Thank you for reading to the end of this article. You now have information that places you ahead of the curve. There is no better time than now to use what you have learned to propel yourself into action. The year is still pregnant with limitless opportunities for business success. Feel free to let us know how we can help you in your journey toward success.
As always, leave whatever thoughts and questions you have in the comments section. We are always happy to interact with you.