What is Local SEO?
Does your restaurant need it?
First, let us start by answering the former question as it makes sense to help you understand what it means before looking into whether or not you need it.
Local SEO refers to any strategies you implement to boost the visibility of your business on Google local search results. It is beneficial for establishments that have physical locations and serve specific geographic areas.
Do you now see how helping you understand Local SEO answers the second question?
Your restaurant, like other restaurants, has a physical location and serves a specific area. Hence, it is right to say it needs Local SEO. To be clear, your restaurant can exist without a Local SEO strategy. That’s not impossible. But if you want it to stand out and succeed as a business in the modern world, you cannot downplay the role of local SEO.
Now, let’s help you understand why you need local SEO by showing you how it can be a massive game-changer for your diner.
Cost-effective Customer Acquisition
Local SEO is one of the most effective and efficient strategies for acquiring customers in digital marketing. It is a guaranteed way of earning high returns on investment from your customer acquisition campaign(s).
According to a SinglePlatform study, at least 7 out of 10 consumers dine at a restaurant from their local search results. And local searches are often performed on mobile devices, making Local SEO vital for mobile marketing. In addition, restaurants top the most googled industry list on mobile browsers and applications.
There are two key takeaways from these facts above, and they are as follows:
- The positive relationship between restaurants and local search
- The directness with which local search leads high-intent consumers to restaurants
Hungry customers are on a never-ending mission online to find the best restaurants in their area. Did you know that they often approach this mission by using specific keywords? The best part is that Local SEO can help maximize these keywords to boost website ranking to make your restaurant visible to consumers.
Your conversion rates will automatically increase if consumers find your restaurant whenever they search for a place to eat. It is a win-win situation for you and the consumers within your service areas. A diner gets to learn about your delicious meals, and you gain higher conversions as a result.
Increased Online Bookings or Reservations
As you can already guess, increased visibility translates into increased website traffic. And the entire point of Local SEO is to drive website traffic by boosting Google Search rankings. If you are wondering why website ranking matters, it is because around 3 out of 10 Google searchers click on sites about their query that show up on the first page of search results.
Implementing a strategy that guarantees your website’s spot in the top rankings is the most effective way of getting more website traffic, which always translates to more online bookings.
Some benefits of online reservations include allowing customers to make reservations when convenient for them and reducing your margin for error with service delivery.
Higher Search Rankings = Higher Credibility
We cannot overstate the value of trust in today’s world of consumerism. Building your credibility goes a long way in getting customers to spend in your restaurant. The burden is on you to prove that your restaurant provides exceptional services. Here’s where Local SEO saves the day with its ability to get your site to rank high on Google.
Ranking high on Google is one of the most effective ways of building credibility and earning consumer trust within your service area. According to ReviewTrackers data, over 6 out of 10 consumers report that they often check Google reviews before visiting physical locations like restaurants.
Considering the facts, you should implement an SEO strategy that utilizes the influence of Google reviews.
Competitive Edge in Customer Acquisition
The truth is most restaurants in your location use Local SEO. It is no surprise as they want all the customers to themselves. And you risk losing customers and money to them if they rank higher than you on Google.
It is tragic for any business to remain on the losing side of customer acquisition and profit-making. That’s enough reason to kick off your SEO campaign (if you don’t already have one). Without it, there is no other way to get your restaurant ahead of the competition on search engines.
The way we see it, there are two categories of restaurants: those hoping for customers to find them and those who leave customers with no choice but to find them. Where does your restaurant belong? It doesn’t belong in the latter if you are not utilizing Local SEO. And that’s catastrophic from a business sense.
From boosting online presence to attracting more diners, there are tens of reasons why every restaurant needs Local SEO in 2022. It is a master key that unlocks several doors to success. If you’d like to experience the power of SEO and how it can shoot your restaurant to astronomical heights, you can reach out to one of the Local SEO specialists at R3volution AD Services.
One More Thing
As always, feel free to leave your thoughts/questions in the comments section and let us know if you need help with anything in digital marketing. Ask, and we will deliver.